Visual identity was made for the competition for Make a move project
Make a Move
About the client
Make a Move is a project that connects various international physical theatre artists, so the inspiration for this logotype proposal is network/platform through which different artist communicate ideas – which is visualized through interconnectedness of letters.
Also, because of the lines, the whole logotype seems three-dimensional, which represents the idea of space as one of the basic elements of physical theatre.
The composition of letters is dynamic, and typography used is a simple sans-serif, which fits into very contemporary character of a logotype.
Chosen colours are bright orange/red, which symbolizes energy and movement, and also a blue/violet colour can be used.
Both of them, combined with logotype, make visual identity of a project. Logotype can be used in various situations, and has a potential of being made into digital animated media used on internet platforms.